📊 Reading your Content Analysis

Word count lies. Traffic lies (a high-traffic page can still be a thin listicle). What you really want to know is: which of your pages are the kind that other sites cite, and which aren’t? That’s what Content Analysis answers.

Every page on your site shows up in the table with six numbers. Five of them describe a different facet of link-worthiness, and the sixth is the headline.

• 🏛️ Authority Signals 👉 evidence of credibility on the page itself: author bylines, sources, named experts, dates.
• 🧱 Citable Substance 👉 a fact, stat, framework, or definition another writer would want to point at.
• 🔬 Depth 👉 how far the page actually goes into a topic, vs skimming it.
• 🦄 Distinctiveness 👉 whether this page is meaningfully different from the next ten results, or interchangeable.
• 🪨 Durability 👉 how likely it is to still be true and useful in two years.
• 🎯 Overall 👉 the headline content score, weighted across the five.

Use the search box to jump to a specific page by URL, title, or description. The All scores filter narrows to “high-overall pages” when you want to focus on your best link bait first.

Sorting by Overall descending tends to be the right starting point: those are the pages worth pitching as replacements when broken-link opportunities show up. Sorting ascending surfaces content debt, the thin pages dragging your average down.

Tips 💡

• 🔍 A high Authority Signals + low Distinctiveness usually means a well-credentialed page on a crowded topic. Add a unique angle.
• 🧮 Scores update as the crawler revisits pages. Rewrite something, give it a few days, check back.
• 🧹 Pages that score low across the board are candidates for rewriting or pruning.